Causes

Aside from bringing you the best—and most diverse—specialty coffees we can find, we’re compelled to contribute to causes that matter to us.

Here are a few of the causes we’ve supported and/or plan to support through future donations:

Tuscaloosa Mental Health Alliance

Humane Society of West Alabama

American Foundation for Suicide Prevention

American Cancer Society

NAMI (National Alliance on Mental Illness)

Autism Speaks

National Suicide Prevention Lifeline

Alabama State Council on the Arts

National Endowment for the Arts

Fair Trade USA

Schoolyard Roots


Sustainability & Fair Practices for Coffee Farmers

We are Fair Trade Certified coffee roasters because we want to contribute to a sustainable environment and standard-of-living for the farmers whose livelihoods depend on growing, harvesting, and processing the best coffee cherries they can find. To that end, we carry Fair Trade Certified and organic beans whenever possible.

Here are a few of the impacts that Fair Trade Certification has on my coffee beans:

  • For every Fair Trade product sold, Surreal Coffee Roasters invests in Fair Trade coffee farmers.
  • Your purchase of Fair Trade coffee helps support safe working conditions, protect human rights, and provide additional opportunities for financial stability for the coffee farmers who grow our beans.
  • Fair Trade increases traceability and transparency when it comes to the origins, processing, and transport of Fair Trade coffees.